Is your marketing actually being tracked?

Analytics (Google Analytics 4, plus Microsoft Clarity and Hotjar), ad pixels and conversion tags (Google Ads, Meta, LinkedIn, Microsoft Ads and TikTok) and Google Tag Manager. It flags what’s missing, duplicated or no longer working.

Yes. Published Tag Manager containers are public, so we read the ones your page loads and check the tags inside them too - most tracking checkers only look at the page itself.

Some sites load tracking only after a visitor accepts cookies, send it through server-side tagging, or bundle it deep inside app code. A page scan can’t see those. If that’s your setup, your tracking may well be working.

When the same tag loads twice - often once on the page and again through Tag Manager - every visit and lead is counted twice. Your reports look better than reality, and ad platforms optimize toward the wrong numbers.

It tells an ad platform which clicks turned into leads or sales. Without it, Google and Meta can only optimize for clicks, not customers - so you pay for traffic that never converts.

Yes. We load the page the same way a visitor’s browser does and read its public code. Nothing is stored, no login is needed, and we don’t fill in forms or trigger any events.